MEASURE R WOULD
Undermine our green, vibrant Downtown
It is 28 pages of anti-growth regulations that would block transit-friendly housing near BART designed to reduce auto commuting... Read more
Drive up rents and make Berkeley even more unaffordable
The City’s study of Measure R found it would block hundreds of new housing units, thus exacerbating our critical housing shortage... Read more
Shackle the city with rigid ballot-box planning
Small details and illegal provisions – such as requiring public restrooms in large residential buildings – could not be fixed without another election... Read more
WHAT OPPONENTS OF MEASURE R SAY

"Measure R would turn back the clock on Berkeley's progress on sustainable, transit-oriented and affordable housing. Cloaked under the guise of being 'green,' Measure R would put an end to the Downtown revitalization we are all beginning to enjoy.”
– State Senator Loni Hancock
– Assemblymember Nancy Skinner

"Measure R would stop new housing near BART and stop Berkeley’s progress toward a green downtown.”
– Greenbelt Alliance
ENDORSERS OF NO ON R


Individuals:
- State Senator Loni Hancock (representing Berkeley)
- Assemblymember Nancy Skinner (representing Berkeley)
- Berkeley Mayor Tom Bates
- Berkeley City Councilmember Laurie Capitelli
- Berkeley City Councilmember Linda Maio
- Berkeley City Councilmember Darryl Moore
- Berkeley City Councilmember Susan Wengraf
- Berkeley City Councilmember Gordon Wozniak
- East Bay MUD Board President Andy Katz (representing Berkeley)
- BART Board Director Rebecca Saltzman (representing Berkeley)
- UC Prof. Robert Reich (former U.S. Secretary of Labor)
- Downtown Berkeley Association President Susan Medak
- And scores of others! See longer list here…
Recent News
Climate Expert Describes Measure R’s Many Flaws
Diz Swift, a lecturer on climate change at the NYU Stern School of Business and a Berkeley Public Works Commissioner, says Measure R “would essentially kill the progress we’re now making for a green downtown.”
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Why Measure R Is Bad for Students
One question we’re hearing increasingly as the election draws near is how college students would be affected by Measure R on the Berkeley ballot.
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No on R Wins Key New Ally: Berkeley Food & Housing Project

Another important community institution – the 44-year-old Berkeley Food & Housing Project – has joined the large coalition of organizations that oppose Measure R on the
Berkeley ballot.
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