Ethnic Cultural Tourism Destinations Conference

July 13, 2011 8 a.m. - 6 p.m. Black Bear Crossings on the Lake, 1360 North Lexington Parkway, Saint Paul, MN 55103

See the welcome by Saint Paul Deputy Mayor Paul Williams, below. Thanks to SPNN for taping, editing and inserting the video! The presentation is also available on YouTube.

Additional videos for Romona Riscoe Benson and Charles Landry are on their respective presentation pages.


8:00am - 8:30am

Registration & Breakfast Buffet Opens

8:30am - 9:45am

Making the Case for Ethnic Cultural Tourism - A Business Imperative for Destinations ROMONA RISCOE BENSON

With Va-Megn Thoj, Asian Economic Development Assoc.;

David Glass / Zhawanuinini, Black Bear Crossings on the Lake;

Paul Williams, Deputy Mayor, City of Saint Paul;

Melvin Carter III, Saint Paul City Council;

John Foley, 4FRONT

9:45am – 10:00am Break

10:00am – 11:00am

Concurrent Sessions | Workshops A, B, C

11:00am – 11:15am Break

11:15am - 12:15pm

Concurrent Sessions | Workshops A, B, C

12:15pm – 12:30pm Break

12:15 p.m. - 12:30 p.m.

Registration & Plated Lunch Service Opens

12:30pm - 1:45pm

The Art of Conviviality: Planning for Diversity Advantage


With Lisa Tabor, CultureBrokers Foundation; Toni Carter, Ramsey County Board of Commissioners

1:45pm – 2:15pm

Book Signing & Resources

2:15pm – 5:00pm

Scouting the Future for Saint Paul as an Intercultural City - Implications ® Wheel Workshop


With Rick Heydinger, F.R. Bigelow Foundation/Central Corridor Funders Collaborative; Jim Schreier, Master Trainer

5:00pm – 6:00pm

Social Hour (Snacks & Cash Bar [Wine & Beer])

Plenary Descriptions

Making the Case for Ethnic Cultural Tourism - A Business Imperative for Destinations Romona Riscoe Benson

See the presentation here.

Ethnic or multicultural tourism has become a significant benefit for destinations that have focused on product development as a way to grow tourism. There is more awareness about identifying ethnic-based tourism products as a key economic driver. This presentation will discuss the maturity of products associated with ethnic cultural tourism, the beneficial relationship between tourism and ethnicity and how destinations are incorporating authentic ways of capturing the essence of ethnic culture for packaging to tourists. The involvement of stakeholders becomes an important part of this growing trend. Key decision-makers have the opportunity to support the formation of these tourism districts that are typically community based, supporting the creation of jobs and business development, while designing vibrant experiences for all travelers having an interest in learning about and partaking in the culture and heritage of other groups.

The Art of Conviviality: Planning for Diversity Advantage

Charles Landry

See the presentation here.

The world is changing dramatically with mass movements of people criss-crossing the world. Every city of size and substance is now a multi layered mix. Some find absorbing and feeling at ease with difference a challenge. Yet taking the longer horizon, practically everyone was probably at one time a migrant and this is certainly so in Minneapolis-St. Paul. Diverse cultures, world views, lifestyles and perspectives forces each of us to ask ‘who am I’ and ‘how do we live together’ and ‘how do we make the most of what we together have to offer the city’. This is perhaps the central question for the 21 st century city. So bringing the best out of us all and being cosmopolitan is an achievement of the great city.

Cultural diversity is more likely to be a problem if we see it as one. Equally it is an opportunity when we look hard enough and explore the potential. Charles Landry will assess the intercultural city from a global perspective and seek to show through examples how more inclusive approaches to city making and development can benefit us all.

Scouting the Future for Saint Paul as an Intercultural City -  Implications ® Wheel Workshop

Joel Barker with Jim Schreier

See the results here.

Using his Implications Wheel ® software-enhanced, interactive group process for discovering and mapping the implications of change, Joel will be our guide as we all identify opportunities and risks that are likely to occur in Saint Paul as a result of our efforts to create an Intercultural City that attracts and exceeds the expectations of visitors from all over.The "Implications Map" that results from this workshop will be used to design actions to maximize the positive and minimize the negative consequences of ethnic cultural tourism development efforts. The entire process, as well as the results, can be useful to other cities and neighborhoods in Minnesota, who are interested in pursung their own intercultural programs. Click here for more details about what will happen at this workshop.

Workshop Descriptions

A) Where's the Money? Branding & Financing the Development of a Cultural Corridor

10 a.m. Anne Briseño , Director of Commercial Development, East Side Neighborhood Development Company

11:15 a.m. Hector Garcia , Executive Director, Minnesota Chicano Latino affairs Council.

Successful destination brands capture the imagination, unite stakeholders, clearly differentiate themselves from competitors, connect emotionally, and consistently deliver exceptional experiences. Hear about ways you can position and brand your ethnic cultural destination while avoiding some of the pitfalls, and learn about some creative ways to fund your efforts.

B) Building the Case for Ethnic Cultural Destinations: Data, Partners and Capacity

Dr. Bruce Corrie , Dean of Business & Organizational Leadership, Concordia University

Learn how ethnic cultural destinations can build their case for financial investment on the part of government, business and communities. What kind of information (such as market data, demographics) or messaging (brands, community education) can be used and what has actually worked. What organizations provide that information or service and how can they be partners with ethnic cultural tourism destination planners.

C) Creating the Win-Win: Strategies for Maintaining Strong Community Support During Ethnic Cultural Tourism Development

10 a.m. Cynthia Messer , Extension Professor, University of Minnesota

11: 15 a.m. Erik Takeshita , Senior Program Officer, Twin Cities LISC.

Explore how you can encourage your community’s diverse residents to be willing partners in the tourism development process. A balance of residents’ perceptions is considered a major factor in visitor satisfaction, so they not just stakeholders but are actually vital to creating a sustainable and successful destination.

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